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Do you know about Natasha's Law

Published: 17.09.2021

Do you know about Natasha's Law

Natasha’s Law comes into effect from 1st October 2021, is your business prepared?


If you produce and package food products of any kind, you will need to ensure that your product labelling is compliant.


Natasha’s law was introduced as a direct result of the parents of teenager Natasha Ednan-Laperouse lobbying the UK government, after Natasha sadly died following an allergic reaction to unlisted ingredients within a pre-packed baguette. At the time, these foods did not legally require allergen labelling.


Natasha’s Law requires food businesses, such as cafes, delicatessens and coffee shops, to provide more thorough labelling on food Pre-Packaged for Direct Sales (PPDS) to consumers. The Food Standards Agency’s (FSA) ambition is for the UK to be the best place in the world to be a hypersensitive consumer, and to help all consumers make safe and well-informed food choices. The label information should include a full list of ingredients and allergens, to protect people with allergies and provide clear assurance that a food product is safe to eat.

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This new law marks a big change for food businesses, placing the responsibility of accurate labelling on them. To help our customers get ready for Natasha’s Law we are launching a range of label printers and labels to enable you to easily print labels on demand for all types of PPDS foods.

Here at Ashgrove we have over twenty years experience in the print industry and are well placed to help find a practical solution for every business, no matter how big or small.


Over the last two decades we have developed a full range of durable print solutions to provide you with functional, durable tags and labels that can be submerged in water, be placed in a warm food counter, fridge and even freezer. Helping keep your business and customers safe.


To find out more about our range of printers click here


To enquire about labels or tags for your business please click here

To access more business resources in preparing for October 1st please visit the Natasha’s Law website HERE



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